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Press & Awards

City Kids Magazine Spring 2022 - Who are Smalls?

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City Kids Magazine Spring 2022 - Who are Smalls?

City Kids Magazine Spring 2022 - Who are Smalls?

"Who are SMALLS? New Zealanders Emma-Jane Adam and Cat Pharo founded Smalls ethical merino base layers in 2014, about the same time as City Ki...

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Myleene Klass wears Smalls for Dancing on Ice Rehearsals

Myleene Klass wears Smalls for Dancing on Ice Rehearsals

British singer, TV presenter, pianist, model and mother to three, Myleene Klass has been sharing her rehearsals on her instagram account @myleenek...

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Little Village + Smalls Woolly Vest Week 2020

Little Village + Smalls Woolly Vest Week 2020

Smalls Merino's annual Woolly Vest Week, now in its sixth consecutive year, runs from Monday 27th January through to Sunday 9th February. For every...

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Alternative Flooring Blog : "Smalls - Happy underneath it all"

Alternative Flooring Blog : "Smalls - Happy underneath it all"

We're a little bit thrilled to have worked alongside these super stylish champions of wool and now are very proud to have a guest blog on the site ...

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Baby Magazine about Smalls merino socks: "A woolly warm winter"

Keep toes this winter in super-soft, knee-high socks made from merino wool. Smalls, the sustainable wool experts, has teamed up with cool French ho...

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Absolutely Mama Magazine - November 2019

Absolutely Mama Magazine - November 2019

Absolutely Mama Magazine - November 2019 "Carly Glendinning rounds up the cosiest things for little ones this winter.Layer UpSmallsAs the chilly we...

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City Kids Autumn 2019 Edition

City Kids Autumn 2019 Edition

OEUF NYC x Smalls "Merino champion, Smalls, unveils exclusive collaboration with New York-based renowned brand, Oeuf in September. The limited-edi...

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Slick Mummy introduces Smalls new sock line

Slick Mummy introduces Smalls new sock line

CULT MERINO BRAND SMALLS INTRODUCE NEW SOCK LINE, AND WE’RE SMITTEN… Smalls’ first sock line has been developed in collaboration with French h...

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Best Children’s Activewear Collection | Junior Design Awards 2019

Best Children’s Activewear Collection | Junior Design Awards 2019

Best Children’s Activewear Collection | Junior Design Awards 2019 When it comes to playtime or outdoor pursuits you need these winning activewe...

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CWB magazine unveils Smalls News for Autumn 2019

CWB magazine unveils Smalls News for Autumn 2019

Merino childrenswear brand Smalls unveils latest developments BY LAURA TURNER To coincide with Wool Week on 7-20 October 2019, merino ch...

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Absolutely Mama style notes for October 2019

Absolutely Mama style notes for October 2019

Absolutely Mama style notes for October 2019 SMALLS X OEUF NYC"Two of our favourite Smalls and Oeuf NYC have come together to create a limited edit...

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Little London Autumn Edition-combatting eczema special

Little London Autumn Edition-combatting eczema special

Little London Autumn Edition-combatting eczema special "My son has always had dry, sensitive skin - rashy, rough areas, sometimes in patches,...

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Little London Autumn 2019 Edition-Winter Warmers

Little London Autumn 2019 Edition-Winter Warmers

Little London Autumn 2019 Edition-Winter Warmers "Winter warmersSustainable brand Smalls is thinking ahead to the cold winter months with its line ...

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ABOUT US

A British brand with New Zealand heritage, Smalls brings you the best next to skin Merino essentials for layering and lounging that the world can offer.

 “We are about buying less and choosing well, and working with very best makers, farmers and mills.”

From Happy Sheep

We ONLY work with ZQ Merino  certified farms, ensuring our wool is held to the highest standards of farming, land management and animal welfare. Our fabric mill in Italy is the only one in the world with EMAS certification and 100% vertical supply chain.  We have partnered with a family run factory in Portugal to make our Smalls with love.

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